Friday, April 28, 2017

Feeling upscale with 5th Avenue

A while ago I had talked about visiting a little mom & pop candy store in a tourist town where I found Whatchamacallit candy bars, well we returned to the same town for some more family fun and while there I saw another candy bar that had been off my radar since the 90s...5th Avenue!
I immediately thought of this commercial from 1992 and kept singing the lyrics, "5th Avenue. Big Peanut Butter Crunch!" in my head until I finally got the chance to chow down on this chocolate bar from years past. I really enjoy this commercial. It is crazy and has a mix of different styles, but in my opinion it's still a notch below the Whatchamacallit campaign.
I did some research online and found that according to 5th Avenue's official Wikipedia page, the 5th Avenue candy bar was created in 1936 by William H. Luden (the cough drop guy). The Luden's brand was bought by Hershey in 1986 and they continue to make the bar, but in limited quantities.
I never really was a huge fan of the bar and never really sought it out as a kid. When there are options like Snickers, Kit Kats and Reese's Peanut Butter Cups out there, it's hard to compete. From my limited taste experiences with 5th Avenue, I recalled that it tasted a little like a Butterfinger Bar.
After taking my first bites, I was kind of right. It's consistency is definitely like a Butterfinger with it's flaky peanut butter layers covered in chocolate, but to me the taste of peanut butter was subtle and not very strong. The taste of the chocolate was what really took over my tastes buds. Was it good? Yes. Would I buy it again? Maybe, I'll have to check my options on the shelf first.


  1. Replies
    1. Don't remember, but I'll keep an eye out for them the next time I am there :)

  2. The one that always takes me back to my childhood are Zero bars .I used to have them In P.R. as kid and I remember the white chocolate always melting in the hot sun,which to me made It taste better ;)

    1. Just went back this weekend to take my wife out for Mothers Day and they did have Zero Bars at the candy store! Will have to pick one up next time :)